Cookie Policy
PakTaleem COOKIE POLICY
Effective Date: 10/06/2026
PakTaleem uses cookies on its platform and website ("Site"). This Cookie Policy explains what cookies are, how PakTaleem uses cookies, how third-party partners may use cookies on the Site, and the choices available to users regarding cookies. Please read this Cookie Policy alongside PakTaleem's Privacy Policy, which sets out additional details on how PakTaleem handles personal data and your rights.
WHAT ARE COOKIES
Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Site or a third party to recognise you, making your next visit easier and the Site more useful to you. Essentially, cookies act as an identification record for PakTaleem's servers.
Web beacons are small graphic files linked to PakTaleem's servers that allow tracking of your use of the Site and its related functionalities. Together, cookies and web beacons allow PakTaleem to serve users more efficiently and personalise their experience on the Site.
Cookies can be either:
- Persistent cookies: These remain on your device for a set period of time or until manually deleted.
- Session cookies: These are temporary and are deleted automatically when you close your browser.
HOW PakTaleem USES COOKIES
When you access and use the Site, PakTaleem may place a number of cookie files in your web browser. PakTaleem uses cookies and web beacons to help identify repeat visitors, understand the type of content users interact with, measure the length of time users spend on different areas of the Site, and identify which platform features are most used.
To the extent that cookie data constitutes personal data, PakTaleem processes such data on the basis of the user's consent.
PakTaleem uses both session and persistent cookies across the Site. The types of cookies used are as follows:
- Essential Cookies: These are necessary for the operation of the Site. Essential cookies are used to authenticate users, prevent fraudulent use of accounts, and enable core platform features. These cookies cannot be disabled without affecting platform functionality.
- Analytical / Performance Cookies: These cookies allow PakTaleem to count the number of visitors and understand how users navigate the Site. This information helps PakTaleem improve the way the Site works and identify areas for improvement.
- Functionality Cookies: These cookies recognise users when they return to the Site, allowing PakTaleem to personalise content, remember user preferences such as language or region settings, and provide a more tailored experience.
- Targeting Cookies: These cookies record visits to the Site, the pages visited, and the links followed. This information is used to make the Site more relevant to users' interests. This information may also be shared with trusted third parties for the same purpose.
THIRD-PARTY COOKIES
In addition to PakTaleem's own cookies, third-party cookies may also be used to report usage statistics and support platform improvements. These include:
- Tracking Cookies: These follow on-site behaviour and connect it to other metrics, allowing a better understanding of user habits and engagement.
- Optimisation Cookies: These enable real-time tracking of user activity from different channels to evaluate their effectiveness.
- Partner Cookies: These provide relevant metrics to PakTaleem's partners to help them optimise their efforts and integrations.
PakTaleem does not have direct control over third-party cookies. Users are encouraged to review the privacy and cookie policies of any third-party services they interact with through the Site.
COOKIE TABLE
The tables below outline the types of cookies used on the PakTaleem platform. As the names, numbers, and purposes of these cookies may change over time, this page may be updated to reflect those changes.
Performance Cookies
These cookies allow PakTaleem to count visits and traffic sources to measure and improve platform performance. All information collected by these cookies is aggregated and anonymous.
| Cookie Subgroup | Cookies | Type |
|---|---|---|
| PakTaleem.com | _ga _ga_XXXXXXXXXX _gid _gat | First Party |
| google-analytics.com | _ga _gid | Third Party |
Targeting Cookies
These cookies may be set through the Site by advertising or analytics partners. They are used to build a profile of interests and show relevant content. They do not store personally identifiable information directly.
| Cookie Subgroup | Cookies | Type |
|---|---|---|
| PakTaleem.com | _fbp _gcl_au _gclid _uetsid _uetvid | First Party |
| facebook.com | _fbp fr | Third Party |
| doubleclick.net | IDE NID | Third Party |
| google.com | _gcl_au ADS_CONVERSION | Third Party |
Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They are set in response to actions such as logging in, setting privacy preferences, or filling in forms. These cookies do not store personally identifiable information.
| Cookie Subgroup | Cookies | Type |
|---|---|---|
| PakTaleem.com | PHPSESSID OptanonConsent OptanonAlertBoxClosed XSRF-TOKEN __Secure-PHPSESSID | First Party |
| cookielaw.org (OneTrust) | OptanonConsent OptanonAlertBoxClosed | Third Party |
Functional Cookies
These cookies enable enhanced functionality and personalisation. They may be set by PakTaleem or by third-party providers whose services have been added to the platform.
| Cookie Subgroup | Cookies | Type |
|---|---|---|
| PakTaleem.com | email __zlcmid _gd_session _gd_visitor timezone lang | First Party |
| zopim.com / zendesk.com | __zlcmid __zl_cuid | Third Party |
| cloudflare.com | __cf_bm cf_clearance | Third Party |
YOUR CHOICES REGARDING COOKIES
Users have the right to manage, restrict, or delete cookies at any time. The following options are available:
- Browser Settings: Most web browsers allow users to control cookies through their settings. Users can instruct their browser to refuse all cookies or to notify them when a cookie is being set.
- Opt-Out Tools: Where applicable, users may opt out of specific third-party cookies through the relevant third-party opt-out tools.
- Cookie Preferences: Where PakTaleem provides a cookie consent tool on the Site, users may update their preferences at any time through that tool.
Please note that disabling or deleting cookies may affect the functionality of certain platform features. Users may not be able to log in, store preferences, or access certain areas of the platform if cookies are disabled.
CHANGES TO THIS COOKIE POLICY
PakTaleem reserves the right to update or modify this Cookie Policy at any time. Where changes are material, PakTaleem will notify users through appropriate channels. The "Effective Date" at the top of this policy reflects the date of the most recent update. Users are encouraged to review this policy periodically.
CONTACT
If you have any questions or concerns regarding this Cookie Policy, please contact PakTaleem using the details below: